Get the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.

Identify the ideal analytic tool for their specific needs

Understand valid and reliable ways to collect, analyze, and visualize data

Utilize data in decision making for their agencies, organizations or clients.

From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.

In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.

Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.

Reading musical notes

Constructing scales and chords